SGN Sport Expands with Six New Stores in Sweden
SGN Sport Sweden announces the opening of six new stores, boosting its network to 240 members.
Key Points
- • SGN Sport Sweden to open six new stores in June 2025, bringing total to 240 members.
- • New stores include locations specializing in skiing, hockey, biking, and textile printing.
- • CEO Lars Palmgren highlights the significance of this growth for SGN Sport's business model.
- • Expansion supports local businesses and enhances community engagement.
SGN Sport Sweden is poised for significant growth with the announcement of six new member stores scheduled to open in June 2025. This expansion will boost SGN Sport’s network to a total of 240 members across the country, highlighting the strength and appeal of its business model.
The new stores include: **Sportringen in Sollefteå**, which will reopen focusing on skiing and running; **Vazz profiL in Härnösand**, specializing in textile printing; **NeH Sports in Västerås**, catering specifically to hockey enthusiasts of all levels; **T-Sport in Mellerud**, part of a group that offers a wide range of sports products; **Södra Hojen in Malmö**, an established bike shop with over 40 years of experience; and **Miixi in Malmö**, which is expanding from its successful e-commerce platform into a physical store with a focus on community activities.
Lars Palmgren, CEO of SGN Sport, expressed his pride in the growth, stating, "It is incredibly gratifying to see more stores choose to join SGN Sport. It confirms the strength of our concept and the added value we can provide to our members." This expansion emphasizes SGN Sport's strategy of supporting local businesses while enhancing its own brand presence in the dynamic Swedish sports market.