Seng Retail Chain to Close All 19 Stores in Sweden by August 2025
Seng retail chain announces closure of all stores in Sweden by August 2025 due to economic challenges.
Key Points
- • Seng to close all 19 stores in Sweden by August 2025.
- • Decision due to high inflation, low consumer confidence, and weak krona.
- • Approximately 90 employees will be affected by the closures.
- • Expansion plans to 40 stores were deemed unsustainable.
Seng, a retail chain formed from the merger of Swedish Sängjätten and Danish Sengespecialisten, has announced it will be closing all 19 of its stores in Sweden by August 2025. This decision, made public on May 20, 2025, stems from challenging market conditions, including high inflation, low consumer confidence, and a weakened Swedish krona.
The closures will impact approximately 90 employees, whose jobs are in jeopardy as operations wind down. Hanne Bang Vorre, the CEO of Seng, remarked that continuing to operate under the current circumstances would not align with sound business practices.
Originally, Seng had ambitious plans to expand its footprint in Sweden with projections of reaching up to 40 stores shortly after its inception in 2021. However, the company has concluded that those goals were not sustainable amid the adverse economic climate. Despite initial optimism, the retail chain has determined that it cannot secure a profitable future in the Swedish market.