Samsung Live Launches a New Era in Product Discovery and Engagement
Samsung Electronics Norden launches Samsung Live, an interactive entertainment platform for product discovery.
Key Points
- • Samsung Live launched on May 27, 2025, to enhance tech product engagement.
- • Hosts include comedian Farzad Nouri and expert Oscar Nöjd.
- • The format allows for real-time audience interaction and live competitions.
- • The show aims to blend retail and entertainment seamlessly.
On May 27, 2025, Samsung Electronics Norden unveiled a groundbreaking new platform called Samsung Live, aimed at transforming how consumers experience and discover technology. The premiere of this innovative format aired at 19:00 on samsung.com/se/live, and was hosted by comedian Farzad Nouri and Samsung expert Oscar Nöjd.
Samsung Live combines entertainment with interactive technology demonstrations and exclusive purchasing offers, catering to a modern audience's preferences for engaging content. The show is designed to interact with viewers in real-time through live chat, where they can ask questions and participate in contests, which enhances the viewing experience beyond that of traditional product launches.
Oscar Nöjd, the Head of Sales Innovation at Samsung Electronics Norden, emphasized the uniqueness of this approach, stating, "With Samsung Live, we are creating something entirely new at the intersection of retail and entertainment." The inaugural episode tested the latest Samsung products while the hosts engaged in a dynamic exchange filled with humor and insights about consumer technology, including detailed discussions about mobile camera megapixels.
Samsung Live aims not just to showcase products but to encourage audience involvement, making them active participants in the dialogue surrounding tech. Future episodes are set to continue throughout the year, introducing new themes and exclusive campaigns, further solidifying Samsung Live’s role in the evolving landscape of tech consumerism.