Broadcasting Dispute Mars Sweden's Euro 2025 Quarter-Final Success Against Poland
Broadcasting issues affected many fans of Sweden's Euro 2025 quarter-final match against Poland, despite the team's victory.
Key Points
- • Sweden won 3-0, advancing to the quarter-finals.
- • Broadcast issues arose for Tele 2 customers unable to access the match on Viaplay.
- • Players expressed disappointment over fans' inability to watch.
- • Tele 2 cited high costs for the new channel as a barrier for customers.
In a significant yet controversial event, Sweden secured a 3-0 victory against Poland in the Women's Euro 2025 quarter-finals, showcasing impressive teamwork with all goals scored via headers. However, broadcasting issues overshadowed the victory, as many Swedish fans, particularly those subscribed to Tele 2, were unable to watch the match. The game was aired on Viaplay and its newly launched channel 'Viaplay sport', which became a focal point of contention due to a lack of agreement between Viaplay and Tele 2.
Tele 2 explained that access to the new channel was only available at a higher cost, which they deemed too expensive for their customers. This situation sparked disappointment among players and fans alike. Swedish defender Nathalie Björn articulated her frustration, stating, "It’s really unfortunate, of course," emphasizing the importance of fans being able to witness their team's matches. Teammate Amanda Ilestedt echoed these sentiments by stressing the need for greater accessibility in sports broadcasts. As discussions continue, the incident highlights growing concerns regarding viewer accessibility and the implications of broadcasting agreements in sports.